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Heavy Metal - a way of life

Subjects:
Development
Background
Attitude
Mission
Versatility
Musical styles
Pricing


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Development
It started METALMESSAGE in summer 2001, initially as a typical online magazine.
If I would count together all the hours I've put up in METALMESSAGE or my related projects until today, then an astronomically high number would come out for me. Therefore, I'm wasting no idea about honestly, I just do more and more.

Excitement
When I came in touch for the first time with AC/DC by a classmate in the age of twelve, it was immediately hooked. Short time later I've heard the "Killers" LP by Iron Maiden, which I've pulled immediately from vinyl to tape. I own these tape even to date, and it still runs magnificently.
Strongly influenced by a probably 'classic' (Hard)Rock and Metal career, I started anyway as soon as possible to listen in excited manner to the early heroes of diverse stylistics. This of course did not stop. Thousands of bands and a steadily increased enthusiasm for hard and sometimes lesser hard music came into my life over the years, which has become just by Metal - and music itself - a very conscious.

Progression
Pleased I watched on my permanent own musical development, which stylistics and content of my favorite music were concerned. In addition to two each hardworking and well secluded apprenticeships (Skilled Metalworker and later Industry Merchant) I've discovered sometime the writing of advertising texts and the upscale communicating for me.
And so I was finally what I'm mainly today - PR specialist/copywriter, promoter, consultant and communicator. Nowadays I listen to really everything that touches me positively and have already long ceased, bands not to give my interest in due simply because they operate in a genre that is not so much calling me on the plan.

Enthusiasm
Then as now, this unique music gives me much more than many may imagine so or can. Music is my life. You can even open important doors to yourself with it, if you allow it. Simultaneous to this passion I registered - with constantly growing displeasure - the partly appalling ignorance in a certain part of the music press and a sometimes seemingly scary seeming amateurism with which some articles or just critics about 'my' bands were written and be. Also the veracity of the reports sometimes do not zoom appropriate enough to the reality to date. And the lyrical claim met very rarely my aesthetic sensibilities.
Sometime, I began therefore to write my enthusiasm out of the soul; first for myself and for friends, then increasingly professional.

Unfolding
Over the years I wrote this for METALMESSAGE thousands of reviews and interviews. In addition to my journalistic skills and all kinds of scene-knowledge grew the number of good and above all reliable contacts to media, labels, distributors, bands, cover-designers, etc.
And so extended the width of own possibilities more and more at the same time. Advertising and PR texts for band releases also arose which found very best appreciation of such clients. So there was sometime 'one goes to another' so to speak.

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Background
Many bands and musicians complained to me over and over again their suffering with the sometimes evil difficulties, to get its music appropriate and authentic disseminated and marketed specifically. This inevitably called me on the scene!
And I still like to dedicate myself to self-financed releases, which are without label lobby dependent on solid and effective help.
But I get even now and then 'crosswise' into the matter, as additional support promoter for label releases.
Personal interest must necessarily be present with me, otherwise I'm not working with a band or with a musician.
Just a simple 'job' to do? Not at all! That would be far too banal for me.

So the whole thing generated out of my unbridled passion and devotion to Metal and various Rock styles.
Meanwhile, to work with it and to work for it, fills me with great satisfaction on a daily basis.
I do not I set myself when it comes to care and work for the artists, means the matter is never boring. But on the contrary!

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Attitude
My suitability as an uncritical commercial radio listener was literally just over quickly as it had begun.
Over the years as an adventurous explorer tirelessly on the way in almost countless sub-stylistics, I came across even in darkest Black Metal regions and obscure circles of Folklore Steel.

Still my steadfastness guarantees me anytime benefit when the sheep-like masses of listeners get lured seductive with far too short-lived trends repeatedly by the powerful recording industry.
With curious joy I penetrate again and again every musical taste clichés.

Most embarrassing album in my music collection:
None! What I like once, I always enjoy.
Conversely, it is as well.

Most heard Album:
Clearly „Balls To The Wall“ by Accept. And no matter when, where and in what kind of mood I hear the disk, it simply does immeasurable good to me.

Band I once found exciting, but for which I am ashamed today:
None! Who is his own taste, no matter what time, even ashamed only rudimentary, has simply not understood what is music essentially.

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Mission
I try to do always something else than most of the guild; primarily to transform a little more enthusiasm and emotion in my PR texts and promotional work per se, since the mass of the people is to move on to more interest in my opinion.
As Heavy Metallian and Hardrocker I've seen in many cases some surprise that proved that the most valuable pearls have to be fished out often of very great depths.
An end is not in sight therefore. And one will probably experience me with my musical passion as an - then still hopefully mentally conscious - late-pensioner. A real passion.
METALMESSAGE became the biggest - or the most extensive, with its webzine archive of own written articles - one-man Metal website in the world. In any case I know of no richer content website that has ever been made ​​by an single individual to his feet.

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Versatility
For PR, Promotion and Consulting I offer a comprehensive and rich in content range of various services to my clients.
Whether classical PR activities & Promotion work inclusive arranging reviews, interviews, etc., targeted search for labels respectively distribution or individually accompanied consultant and supervisor activities:
through my many years of active practice and experience on a broad basis, I own as an expert deep competences on many levels.

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Musical styles
Primary I prefer independent and passionately made ​​music, that counts priority for me. Perfection or perfect ingratiation to a particular trend, I do not ask . But just honesty and sincerity!
The wide span in METALMESSAGE ranges from (Hard)Rock and Heavy Metal over Gothic Metal to Melodic Death Metal and Metalcore.
And in between there you know, a lot of styles.
But in no case I work or cooperate with extremists of any kind.

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Pricing
Fixed prices and flat rates there are still not with me, because I prefer strictly do it individually.
The again and again succinct requested 'price packages' are even absolutely frowned upon to me.
For every band has basically totally different, indeed individual desires and goals etc.!
I calculate the whole always absolutely fair according to respective expectations, ideas, goals etc.


Markus Eck
Head of METALMESSAGE

Musikalischer Zeitgeist

In den 1930er Jahren hieß es, Blues sei das gefährliche Werk des Teufels.
In den 1940er Jahren hieß es, Jazz & Swing seien beängstigende Auswüchse des Teufels.
In den 1950er Jahren hieß es, Rock'n'Roll seien die bösen Klänge des Teufels.
In den 1960er Jahren hieß es, Beat sei die unreine Musik des Teufels.
In den 1970er Jahren hieß es, Rockmusik sei der verderbende Sound des Teufels.
Tja, und seit den 1980er Jahren heißt es, Heavy Metal sei eine diabolische Ausgeburt des Teufels.

Was der viel Gescholtene in früheren Jahrhunderten gehört hat, ist nicht offiziell bekannt. Scheint jedenfalls gerade in den letzten zehn Dekaden wirklich ziemlich musikalisch geworden zu sein, der ewig kecke Kerl...
(Markus Eck)


Musically Zeitgeist

In the 1930s it was stated, Blues would be the dangerous work of the Devil.
In the 1940s it was stated, Jazz & Swing were frightening excesses of the Devil.
In the 1950s it was stated, Rock'n'Roll would be the evil sound of the Devil.
In the 1960s it was stated, Beat would be the unpure music of the Devil.
In the 1970s it was stated, Rock music would be the corrupting sound of the Devil.
Well, and since the 1980s it was stated, Heavy Metal would be a diabolic spawn of the Devil.

What the much-reviled one heard in earlier centuries, is not officially known.
In any case, it seems clear that the ever pert bloke became really pretty musically, specifically over the last ten decades…
(Markus Eck)