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FAQ

Subjects:
INTERVIEWS (e-mail)
PROMO-PRINTSHEET (READER)
RADIO ID-JINGLE (Radio Station Identification Jingle)

EPK
An electronic press kit (EPK) is a press kit in electronic form of promotional materials. This variant can be offered to the prospect - in contrast to the classic printed press folder - preferably by a download version on a filehoster website. Proven sharehosters for example, are Dropbox, WeTransfer, Google Drive etc. An EPK sending on CDR or DVDR has therefore become rare.

An EPK should comply the requirements of editorial staffs, to avoid the research of their journalists for reporting or the review or the interview.

Optimal therefor is the compressed "Zip" file format.
Ideal is the designation as follows:
"EPK BAND NAME_en.zip"

EPK must contain:

• all songs of the respective release as MP3 files in complete length with full listed titles
(songs must have ID3 tags, at least each with song title and band name, so that MP3 players display this)
• basic graphical and printable materials as band-logo, band-pic(s), frontcover etc.
• PDF with band-biography, line-up (names of musicians & respective instruments), complete discography, all main band-websites and contacts (e-mail etc.)

Also contained can be:

• list of positive reviews - max. scores to 70%, graded by score descending
• chronological list of previous interviews
• chronological media feedback to concerts
• live recordings
• tourdates




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Interviews (e-mail)
For interviews via e-mail, answers should sent these way:

• Return of the answers within seven days to the promoter for forwarding
• In case of an specified deadline (final date of delivery) these date must be adhered to without fail
• Schedule-wise basically applies: the earlier, the better
• Answers should be logical, grammatically correct and in the form of complete sentences
• Answers should be written in detail and clarified informative
• Answers should be placed between the respective questions
• Don't use a plain text document, this leads often times to serious conversion errors at the recipient
• Never write answers directly in the e-mail
• Work anytime with a special built question/answer document, which have to be attached to the e-mail as pages- or word.doc file
• Top of the question/answer document must show the names of the magazine, the band and the answering musicians respective instruments
• In case of multiple involved musicians place names anytime before the respective answer
• Subject line of the e-mail should be written anytime (under regard of upper- and lower case):
"NAME OF BAND / interview answers by NAME OF MUSICIAN / NAME OF MAGAZINE / YEAR (f.e. 2017)"

• Interviews for print media:
several additional, printable band photos in high resolution are needed as download link.


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Promo-Printsheet (Reader)
Physical sent out promotional material should always necessarily contain an professional as possible designed, supplementary color printed sheet (Reader).
If available, a printout of the info-PDF from the EPK is suited optimal for this purpose.

It should contain all of the essential and updated info to the band in general.
This saves the editors, which taking care of review, interview or any other reporting, a sometimes pretty sophisticated and unnecessary, time-consuming investigation.

If the supplementary sheet spans multiple pages due to more extensive info, they should be clearly visible numbered in chronological order and stapled together in stable manner. (As ideal in the latter case proved PVC clip-files with transparent cover page.)

Promo-Printsheet must contain:

• Band's logo & -photo
• Firm written, preferably extracted created band-biography with most important basic data etc.
• All worth knowing infos about the sent release
• Numbered tracklist with total playing time
• Completely listed line-up with name and instrument of each musician
• Complete discography incl. demo mediums etc.
• All relevant web addresses and contact(s) to the band (address and/or e-mail)


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Radio ID-Jingle (Radio Station Identification Jingle)
Radio ID jingles are briefly and repeated clips in the program for the clearly identification of a station.

Since the visual characteristic is missing in radio broadcasting, jingles contain certain noises, music, sounds or spoken material.

Thus Radio ID-Jingles play an important role despite their short length, as it would require much longer without, to identify a specific channel.

Radio stations also use individual Radio ID-Artist jingles:
spoken by artists in station-specific manner, to announce their song advertising for both sides as much as possible. Example: "We are band XY and you're listening to Radio XY!"

The artist records his contribution to the Radio ID-Artist Jingle by himself in digital form and sends the spoken to the radio station, which embeds it within the regular ID-Jingle. 
 


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